Richard Martin Linga is an SEO expert in the Philippines. As an SEO Expert, He is responsible for developing SEO strategies for his clients and helping grow their brand online.
He’s working as an Expert SEO Specialist for US & UK Companies. Also, he has more than five years of experience in the Digital Marketing field.
With his knowledge of SEO, he is helping his clients in setting up, optimizing, and successfully running SEO and PPC Campaigns. His key knowledge areas in the marketing field are SEO, PPC, and SEM.
With his knowledge of SEO, he is helping his clients in setting up, optimizing, and successfully running SEO and PPC Campaigns. His key knowledge areas in the marketing field are SEO, PPC, and SEM. He launched his portfolio website: http://seospecialist.com.ph, last July 2020.
As an SEO Expert, He believes that being a part of the digital marketing industry is a continuous learning process. In the online industry, people acquire new skills and knowledge every day.
He started his career as an SEO Link Builder until his knowledge was expanded and improve his skill in Digital Marketing including SEO and PPC. His studies include SEO both On-page and Off-page, Web Analytics, Web Design & Development, Affiliate Marketing, and Internet Product Branding.
And now as an SEO Expert, He is the Founder of starting SEO Company, Smart Digital Mktg. He’s responsible for developing the SEO strategy used in marketing a company’s product and services online. He acquired the skills to create SEO marketing strategies to help promote any company’s website.
He will promote your business to captures your website visitor’s attention and makes them want to learn more about your company. In addition, he can do consumer research to find out more about the specific targeted audience.
(September 17, 2018 – Present)
• Managing full Campaign for SEO Services strategies (On-Page and Off-Page Optimization)
i. Keyword Research
ii. Competitor Analysis
iii. Website Audit
iv. Perform Check and Provide SEO analysis and recommendations in Website
v. Administer Google Search Engine Tools (XML sitemaps, Google Search Console, Google Analytics).
vi. Monitor the ranking search results and search performance across the major search channels.
vii. Setup and Install Google Analytics, Search Console, and Google Tag Manager
viii. Schema Structure Snippet.
ix. Link Building (for strengthening domain and to spread link equity)
x. SEO Blog Outreach
• Paid Advertising (PPC): Paid Search Analyst
i. Daily check account management and of pay per click accounts on Google AdWords, Bing, and other search platforms for a variety of clients.
ii. Monitoring of the keyword bids, check account daily and monthly budget, impression share, quality score, and other important account metrics.
iii. Manage and maintain updates for large keyword lists.
iv. Provide creative copy suggestions and graphical ad templates.
v. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
vi. Provide recommendations and execute a PPC strategy for targeted keywords, website structuring, targeting, display network, and other facets of paid search.
vii. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
(November 14, 2016 – September 14, 2018)
(March 7, 2015 – October 30, 2016)
• Practicing SEO Off-page Services for internet advertising such as
(Start 2016 – Present)
Google contains billions of websites, and the Indexing website in Google is a lot, which is built primarily from crawling and indexing the web.
When you type a specific keyword into Google it pulls all matching pages, provides you the most relevant results. In google there’s a lot of algorithms, then it ranks the website based on SEO factors. Nobody knows what all of these specific SEO factors, but SEO Experts do know some.
SEO is like a puzzle it has multiple pieces. To become an SEO Expert, you must understand how this knowledge fits together.
Basics of SEO are:
Keyword research – Keyword research includes collecting and finding relevant keywords and search terms that people are typing into search engines like Google.
On-page SEO – is the important process of optimizing websites to help improve rankings and attract organic traffic from search engines.
Link building – is the process of acquiring several backlinks from different websites. To help improve keyword rankings and increase organic traffic.
Technical SEO – is the process of optimizing .xml sitemap, page speed so that Google can crawl and index your content, and visitors have a positive user experience.
SEO updates so fast. Google never stops making algorithms.
In these updates, you must find the idea of what are the “best practices” in SEO and how it helps into SEO algorithm updates. Expert in SEO said, keep an eye on every change in Google, providing too much effort cannot affect the rankings, so it’s better to stay focused on the SEO fundamentals.
In other words, always check what the algorithm is trying to do; Remember, always provide the best and most relevant and quality content to users.
Follow the experts to expand your knowledge and have an opportunity to stay on top of valuable new SEO strategies
You must follow the principle that spends 80% of your time doing and 20% of your time learning.
Lots of people don’t understand SEO works from ranking factors to optimizing websites. So before you start doing On-page like page speed or meta title or tags, as an SEO Expert make sure you’re on top of the three big ones.
Relevance – This is how well your page matches the keywords or user’s search query in Search Engine.
Authority – This largely impacts the number of unique and quality backlinks to your website.
Utility – Google aims to show better results in a position in the Search Results Page. It requires Technical SEO optimized like .xml sitemap and page speed.
Start Creating your Website, to become an SEO expert, all you need to do is:
Build up your SEO knowledge and put it into by optimizing your content, building links, and making sure that your site is technically good from an SEO perspective and become an SEO expert. No one will teach you to become an SEO Expert. However, Learning is SEO takes time also nothing takes more time than writing your content.
Becoming an SEO expert is not easy also is not that easy to get results.
If your content doesn’t reach the first page in the first couple of weeks, don’t feel bad, it’s natural.
However, if you find the best keywords and create good content follow the best SEO practices and build enough quality backlinks, your pages will eventually start to rank on the first page.